![]() ![]() As long as other users did not take screenshots or record videos, it was presumed that all images would disappear for good. ![]() This allowed users to freely send images and videos, it offered users a unique sense of freedom from the permanency of social media. The appeal of this application came about with its “disappearing” or “temporary” nature of its images - the photos or videos sent can only be viewed by the other user for a certain period of time. The application works by allowing users to send photos, videos and chat messages to others. Even today, Snapchat is still one of the most popular social networking tools used by those between the ages of 15 to 25, beating out competitors such as Instagram, Twitter and Facebook. After its launch in 2011, Snapchat quickly became one of the most widely used social media applications with up to 280 million daily active users worldwide. ![]()
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